Campaign brief 392 - 10-in-1 Skincare Wand review campaign

We are CHAMI Beauty. A U.S. based beauty company boosting the confidence of women around the world. Founded in 2018, we have experienced tremendous growth since launching the brand and our success has allowed us to collaborate with celebrities, brands, and influencers to provide healthy and cruelty-free products in the world of beauty. Our mission is to redefine luxury beauty by creating innovative and effective products that allow women to be comfortable and confident in their own skin.

The goal of this campaign is to boost brand awareness and allow new partners to genuinely experience our product and share an authentic perspective with their audience, laying the foundation for future paid collaborations.

Content

1 Instagram reel, plus an update story or post 1 week later.

Timeline

Post within 1 to 3 weeks of receiving the product.

Standard guidelines

Integrate the product naturally into your usual content style and share your personal experience.
Bright, high-quality visual with good lighting to highlight your skin’s glow and the product’s premium look, in cozy settings like a living room or bathroom.
Follow and tag our Instagram account @shopchamibeauty.

Content guide

1. Opening Hook (5–7 seconds): Hold the product, gently glides it along your cheeks, or show your skin glow. And use a quick voiceover or talk briefly about your skin concerns and results, or any skin challenges you've had.
2. Introducing the Wand (5-10 seconds): Show the wand and switch through a few LED light colors to highlight its multifunctionality. And voiceover or talk about its different light colors and mentions your favorites.
3. Routine Integration (20-30 seconds): Show yourself using 3 of your favorite light colors in a relaxed setting, like a cozy spot in your living room or bathroom. And voiceover or talk about your skin concerns, how the product addresses your skin concerns, share your experience, and how the product fits into your routine.
4. Results (5-7 seconds): Show yourself holding the wand and smiling or show your skin’s glow. Voiceover or talk about specific improvements you’ve noticed, such as reduced fine lines, smoother texture, clearer skin, or an overall glow, and share any tips.
5. Final Message & Sale (3-5 seconds): End the video by showing yourself holding the wand and smiling. Voiceover or talk about any ongoing sale (Black Friday early access 50% OFF) and include a friendly call-to-action like, “Get yours now!”.

Key messages

The 10-in-1 Skincare Wand targets multiple skin concerns with its unique combination of LED light therapy, EMS microcurrent, and thermal heat—all in one device. Choose from 7 LED light colors to personalize your treatment for acne, wrinkles, pigmentation, and more, for optimal results.
Professional-level skincare results at home with no time-consuming appointments or invasive treatments required! The 10-in-1 Skincare Wand is easy to use and only requires 10 minutes to deliver visible, glowing skin.
Lightweight and compact, the wand is the perfect travel companion, allowing you to maintain your skincare routine wherever you go.
Our wand is backed by a 30-day money-back guarantee to ensure results or your money back.
Over 80,000 women have made this skincare wand a part of their routine.
This product is one of the hottest trending skincare tools on TikTok.

Product details

• Name: 10-in-1 Skincare Wand.
• Functions and benefits:
- Red Light: Reduces fine lines and dark spots.
- Blue Light: Clears acne and soothes inflammation.
- Green Light: Boosts collagen and reduces hyperpigmentation.
- Yellow Light: Enhances skin tone and stimulates blood flow.
- Purple Light: Treats acne and scars.
- Cyan Light: Soothes irritated skin and reduces inflammation.
- White Light: Improves skin texture and reduces pigment spots.
- Thermal heat: Enhances product absorption (Automatic with any light color).
- EMS microcurrent: Promotes collagen (Automatic with any light color).
- Gentle vibrations: Reduce puffiness (Automatic with any light color).
• Product link: https://shopchamibeauty.com/products/10-in-1-skincare-wand

Content inspiration

• Skincare routine: Integrate the 10-in-1 Skincare Wand into a morning or evening skincare routine. Highlight when and how to use it for the best results.
• Personal Transformation: Share a personal story or journey of how the 10-in-1 Skincare Wand has improved your skin, including challenges faced and results achieved.
• Skincare Q&A Session: Answer followers' skincare questions and naturally mention LED light therapy and the 10-in-1 Skincare Wand. Share how it helps with specific concerns and offer usage tips. You can find questions in your posts comments or ask on an Instagram story, you can reply directly to an Instagram comment with a reel.
• Skincare Hacks and Tips: Share your favorite skincare hacks or valuable skincare advices that aligns with your personal routine and include how LED light therapy and the 10-in-1 Skincare Wand play a role in your skincare routine.
• LED Light Therapy 101: Create an educational video or post explaining what LED light therapy is, how it works, and its benefits for the skin, featuring our 10-in-1 Skincare Wand to demonstrate the process and highlight its unique features.
• Personal Milestones: Share a milestone or achievement related to skincare, like reaching a clear-skin goal. Mention how the 10-in-1 Skincare Wand contributed to reaching this milestone.
• DIY Spa Day: Demonstrate how to create a spa-like experience at home, using the 10-in-1 Skincare Wand as part of a DIY facial treatment. Show how it contributes to a relaxing and effective at-home spa day.
• Skincare Favorites: Create a "favorites" video or post where you highlight your go-to skincare products, including the 10-in-1 Skincare Wand.

If you need help with content creation or have any questions, please let us know